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  • Bronco Production Will Stop For Two Weeks Due To Chip Shortage
    May 8, 2021 Vukasin Herbez

    Bronco Production Will Stop For Two Weeks Due To Chip Shortage

    A computer chip shortage plaguing the entire automotive industry is the latest in a series of Covid-related setbacks that have directly affected Ford's production efforts of the highly anticipated Bronco. Ford has already announced that some of its factories will be shutting down for two weeks due to shortage, which doesn't come as a complete surprise, as industry insiders knew that, after production of the Bronco Sport in Hermosillo, Mexico would be stopping, it would only be a matter of time before production of the 2021 Bronco would follow.

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  • "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters
    May 5, 2021 Vukasin Herbez

    "Win on Sunday - Sell on Monday" - Why Bronco Racing Matters

    A lot has changed in the automotive world in the six decades since the first generation Bronco was introduced, but the time-tested mantra, "Win on Sunday-Sell on Monday" mantra is just relevant as ever. 

    Yes, the Bronco has returned  -- and in amazingly historically correct form -- and car buyers are going crazy over it. But for dedicated off-roaders -- precisely the ones Ford wants to steal from Jeep -- racing success is the confirmation they wish to see. That's why racing has been a big part of the Bronco's presence so far, will continue to be in the future, and further investment in racing programs will reward it with even more popularity.

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  • The 2021 Bronco Sport Tow Ratings Against Its Main Competitors
    April 29, 2021 Vukasin Herbez

    The 2021 Bronco Sport Tow Ratings Against Its Main Competitors

    Despite being wrongly perceived as a "lesser" Bronco by some, due to its shared platform with the Ford Escape, the Bronco Sport is, in fact, a very capable SUV that's also a proven success, with more than 30,000 units now sold. Let's have another look at some of the Bronco Sport's technical details, as well as how it stacks up against most of its rivals in terms of towing capacity.
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  • 10 Things To Love And 10 Things To Hate About the New Ford Bronco
    April 22, 2021 Vukasin Herbez

    10 Things To Love And 10 Things To Hate About the New Ford Bronco

    Ford invested a lot of time and effort to make the 2021 Bronco and Bronco Sport distinct from the rest of the current SUV offerings. With the Jeep Wrangler as its only real competitor, the Bronco is clearly far superior to anything else on the road, regardless of price, so we wanted to cover the ten things that make the new Bronco as great as it is. On the other hand, since we still haven't had a chance to experience the 2021 Bronco in person, we'll leave it to Justin McBride, who has had this opportunity, to tell you what he perceives to be its shortcomings in his video review. 

     

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  • The First Dealer Markups For 2021 Bronco Have Already Started
    April 20, 2021 Vukasin Herbez

    The First Dealer Markups For 2021 Bronco Have Already Started

    The demand for the new Bronco has vastly exceeded even Ford's expectations and they've been flooded with orders. With this demand leading to unusually long wait times, we may not only start to see hefty dealership markups on the Bronco, but also find that those individuals lucky enough to have already had their orders processed will turn around and sell those rights for big profits. We've got evidence that this trend may already be in progress. 
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  • Will The Bronco Be A Separate Sub-Brand Soon?
    April 14, 2021 Vukasin Herbez

    Will The Bronco Be A Separate Sub-Brand Soon?

    Ford has proven its ability and willingness to embrace change in order to keep up with the ever-evolving automotive landscape, even when their moves seemed to run contrary to conventional wisdom. Its EcoBoost turbocharged engine and use of a hallowed nameplate -- the venerable Mustang -- on a thoroughly dissimilar, all electric vehicles are examples of this boldness.  Now, the next step will likely be to introduce and recategorize more sub-brands, including the Bronco, that are designed to appeal to specific market niches and buyer types. Let's take a look at what may be on Ford's horizon. 
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  • Ford Dealers Will Have Special Facilities Dedicated To Bronco Lineup
    April 13, 2021 Vukasin Herbez

    Ford Dealers Will Have Special Facilities Dedicated To Bronco Lineup

    With the Ford Bronco proving to be both a resounding success and a gamechanger in its segment, Ford is now faced with a new challenge --  how to capture the model's full potential and uniqueness while emphasizing to potential buyers that this new 4x4 isn't just another Ford SUV. It's a Bronco. At the suggestion of its dealers, Ford will take a rarely used but potentially very effective approach to differentiate the Bronco from the rest of the lineup. Here's more about it. 

     

     

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  • 2021 Ford Bronco Priority Orders
    April 12, 2021 Vukasin Herbez

    2021 Ford Bronco Priority Orders

    If you're planning on being a future Bronco owner, you'll probably want to get your vehicle as soon as possible. One way to achieve that would have been to bid on the 2021 Bronco First Edition, which was recently sold at the Barrett-Jackson auction for a staggering $1.1 million. The other way would be to get the chance to order your Bronco via Ford's recently introduced priority order system. Here's a little about it. 
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