News

While the Ford Bronco's development went smoothly and predictions of its eventual runaway success seem on their way to being proven accurate based on current demand, problems cropped up once the Bronco reached its final production phases. Ford is eager to see the reintroduction of its iconic SUV through to better times, but is now faced with still another challenge – dishonest dealers.

While conjecture continues about the timing and final form of an eventual electrically-powered Bronco, there are a couple of reasons to believe that a Bronco Sport hybrid could arrive soon. Here they are. 

There are now reports that a fixed roof Bronco may be released in the future. Offering a Bronco in this configuration could make the model more appealing to upscale buyers, and the news comes at a good time to counteract some of the disillusionment stemming from Ford's decision not to develop a Bronco pickup anytime soon. 

Ford entered the challenging Rebelle Rally with an almost stock Bronco Sport in 2020 and won this all-female off-road event. This year, Ford will be back, not just with Bronco Sport, but with the full Bronco lineup, including two and four-door models, driven by two more women-only crews. 

While straight ahead acceleration may not have seemed to be a "top of the list" item for Ford's engineers as they developed the new Bronco, as it turns out, the Bronco does very well as far as 0-60mph is concerned. Let's take a look at how it fares against its competitors, as well as how engine choice and equipment packages affect the Bronco's performance numbers.

Combining a legendary name and a relatively new technology can open a whole new world of performance for the Bronco lineup in the form of a Shelby Bronco. Shelby's legacy is symbolized by throaty V8 engines and world-class performance, but Ford might choose to go a different route and provide its future Shelby Bronco with insane acceleration times that are courtesy of a powerful battery pack. 

The unprecedented hype surrounding the Bronco brand shows that Ford has hit home runs with both the resurrected Bronco and the Bronco Sport. Getting to this point has been an enormous effort for Ford, so the questions remain, what will be the next chapter in the Bronco's story? What can we expect in the future, and in which direction will Ford steer this revolutionary SUV?

 

A big part of the whole Bronco mystique is represented by its so-called  “Easter Eggs" -- a common term for tiny details, logos, and features that are hidden in a car's overall design. They're very interesting to search for, as they represent the designer’s nod to a model’s iconic past. In the 2021 Bronco and Bronco Sport, there are dozens of them, and today we'll tell you more about the coolest ones.

Ford continues its competition success while furthering its "Win on Sunday, Sell on Monday" doctrine. Last weekend in Mexico, Ford entered the Ultra4 El Rey de Las Bajas event and brought home two class wins, as well as two more podium finishes, making this race its best one yet!