The unprecedented hype surrounding the Bronco brand shows that Ford has hit home runs with both the resurrected Bronco and the Bronco Sport. Getting to this point has been an enormous effort for Ford, so the questions remain, what will be the next chapter in the Bronco's story? What can we expect in the future, and in which direction will Ford steer this revolutionary SUV?
After having to endure so many delays that came with a seemingly endless stream of bad news, including a global pandemic, and various small but significant problems with suppliers, Bronco fans were due for some good news.
Yesterday, June 15th, they finally got some.
In addition to its plans of turning the Bronco into a separate sub-brand and creating dedicated dealerships, the company is organizing a very interesting driving school, with locations all over America. Branded the Bronco Off-Roadeo, the first of these schools will open in July in Horseshoe Bay, Texas, which is just outside of Austin. Here are some interesting details.
A big part of the whole Bronco mystique is represented by its so-called “Easter Eggs" -- a common term for tiny details, logos, and features that are hidden in a car's overall design. They're very interesting to search for, as they represent the designer’s nod to a model’s iconic past. In the 2021 Bronco and Bronco Sport, there are dozens of them, and today we'll tell you more about the coolest ones.
In the last six weeks, dozens of Ford’s people were sent to the Webasto plant in a significant push to meet production goals for the Bronco's removable roof in order to salvage the 2021 model year. Apparently, Webasto itself was unable to sufficiently address all these issues, so Ford needed to jump in, not just with engineers but also with substantial funding. In a recent Ford memo, it was revealed that millions of dollars will ultimately be required in order to resolve these supply chain issues.
When the COVID-19 pandemic broke out in early 2020, global car manufacturers decided to stop production for two reasons. First, they wanted to protect their employees, and second, they realized that the demand for their products would plummet and dealers would be left with millions of unsold cars. This anticipated scenario actually ended up playing out, with new car sales numbers in April of 2020 plummeting by more than 50% globally. At the time, the decision to stop production looked like a smart move -- and circumstances have reinforced Ford's wisdom -- but it also started a chain of events that lead to the current chip shortage.
