History

By the late '70s, the American off-road scene had grown from a relatively small niche to a formidable segment. SUVs released by this time had grown to be much larger and more capable than their predecessors, and the Ford Bronco was no exception. Let's take a look at the second generation Bronco and its full-size competitors in 1978.

Pitting the United States and its NATO allies against the Soviet Union and the rest of the Eastern bloc, the Cold War was a time of constant arms escalation and frantic intelligence-gathering activity on both sides. It's not widely known, but the Ford Bronco played a small but important role in helping the Western World get the upper hand in this unusual and very serious conflict. Here's how.

In the history of every legendary vehicle, there are always a few "what if" moments that its fans tend to puzzle over -- even decades later. What if the company had expanded the lineup, introduced specific tech, or  had decided to change the model's direction? Would it have changed the model's history, or made the car better or more popular?

In the case of the Ford Bronco, that specific "what if?" moment happened in 1971.

Making a good car in itself doesn't always result in strong sales if its manufacturer didn't also invest in promotion. On the other hand, mediocre or outright bad cars have sometimes been snapped up like hot cakes, simply because a given brand's marketing experts did a far better than its engineers or designers. Here's a look at how advertising for the Ford Bronco has evolved over time, starting with the model's debut and finishing off with the newly released 2021 version. 

Not all Bronco generations are of equal importance when it comes to leaving their mark on the collective consciousness. Some helped define the very concept of the SUV or introduced the characteristic boxy shape as the default design for any off-road vehicle. Others became a symbol of poor engineering and big business cover-ups, such as the ill-fated Bronco II. Here are the five most significant Bronco models ever made. 

Throughout its production, the Ford Bronco has been the favored foundation for countless conversions and has scored numerous wins in grueling off-road races worldwide. Its rough and ready mechanics, powerful engine options, and ready adaptation to modification well beyond original specifications make it a perfect weapon for desert battles. Here are the best, most successful, and most memorable Broncos from the racing world.

Bronco prices have been on a constant rise since the early 2000s, and classic car experts believe that they will continue to climb. While the Bronco is not the only classic SUV that now costs a fortune, it's arguably the most sought-after in this segment. Experts say that its off-road swagger, history of celebrity ownership and utilitarian design appeal to a large portion of classic car fans. So, if you're in the market for a classic 1966 to 1996 Bronco, let's see how much you'll need to pay to put one in your garage.

The modern Bronco has only a few competitors, since nearly all the other current SUV models aren't actual off-road vehicles. What's very interesting is that the modern Bronco's competitors are almost invariably the same ones that the original model battled back when it was first introduced in 1966. We thought that a trip to the past would be appropriate, so that we can revisit some dear old Bronco enemies from the Class of '66.

Most fans of automotive history will tell you that the first 4x4 SUV Ford ever created was the 1966 Bronco and that the company hadn't been involved with all-terrain vehicles before that. However, this simply isn't true -- the fact is that Ford had long since produced several very important models that served as trailblazers, not just for Blue Oval but also for the off-road market as a whole.