In the history of every legendary vehicle, there are always a few "what if" moments that its fans tend to puzzle over -- even decades later. What if the company had expanded the lineup, introduced specific tech, or had decided to change the model's direction? Would it have changed the model's history, or made the car better or more popular?
In the case of the Ford Bronco, that specific "what if?" moment happened in 1971.
Making a good car in itself doesn't always result in strong sales if its manufacturer didn't also invest in promotion. On the other hand, mediocre or outright bad cars have sometimes been snapped up like hot cakes, simply because a given brand's marketing experts did a far better than its engineers or designers. Here's a look at how advertising for the Ford Bronco has evolved over time, starting with the model's debut and finishing off with the newly released 2021 version.
Not all Bronco generations are of equal importance when it comes to leaving their mark on the collective consciousness. Some helped define the very concept of the SUV or introduced the characteristic boxy shape as the default design for any off-road vehicle. Others became a symbol of poor engineering and big business cover-ups, such as the ill-fated Bronco II. Here are the five most significant Bronco models ever made.
Bronco prices have been on a constant rise since the early 2000s, and classic car experts believe that they will continue to climb. While the Bronco is not the only classic SUV that now costs a fortune, it's arguably the most sought-after in this segment. Experts say that its off-road swagger, history of celebrity ownership and utilitarian design appeal to a large portion of classic car fans. So, if you're in the market for a classic 1966 to 1996 Bronco, let's see how much you'll need to pay to put one in your garage.
