Bronco Weekly #4

2021 Ford Bronco Dealer Markups

We can be sure that when 2021 Bronco finally hits the dealerships in Summer, dealers will go crazy with the markups. At this moment, we cannot predict how far it will go and how much some people will be willing to pay to get their hands on the hottest SUV of the season. One thing is for sure, if you want to walk in the dealership and go out with a brand-new Bronco, you better be ready to pay way over the sticker price.

Interestingly, this trend is already started, and one of the early reservation holders has posted add on Craigslist that he is selling his slot for a 2021 Ford Bronco Badlands for $65,000. His vehicle is expected to arrive in Jun or July this year, and if we know that the MSRP of the 2021 Bronco Badlands is around $45,000 (without any options), the seller is aiming for a nice profit. At the moment, nobody stepped up and bought the slot, but we believe that somebody will do just that soon.

Pair of Pre-Production Broncos Destroyed in Fire

A few days ago, the internet got buzzing over the incident that happens at the truck stop in Illinois when two brand new, pre-production Ford Broncos got consumed by the fire. Fortunately, nobody was hurt, but two of the most anticipated SUVs in recent years are beyond saving and probably had a date with the crusher by now.

Even though two cars caught by the fire is not such big news, the Bronco fans were concerned if the brand-new Fords experienced a case of unintentional self-combustion. Fortunately, it wasn't the case, and the fire was started by the trailer, possibly by a brake hanging up on the trailer or tire issue. We are sorry to see such beautiful and desirable cars destroyed before they even were delivered to their destination. However, it is most important that nobody was hurt and that Bronco is not prone to catching on fire.

Nissan Dealers Demand the Xterra Back

Everyone who knows a little bit about the car industry sees that the 2021 Ford Bronco and Bronco Sport's release has sent shock waves throughout the industry.  From the Jeep hurrying to introduce V8 Wrangler, over the Chevrolet's not a very convincing explanation that Bronco and its success don't mean anything to GM, everybody feels the impact of the Bronco.

In fact, in the recent Nissan dealer's meeting, the new 2021 Bronco was one of the main topics, and Nissan dealers were unanimous in requests to the company bring the Xterra model back. Apparently, Nissan dealers are afraid that Ford will completely dominate the market with Bronco and Bronco Sport and want to compete with the new version of Nissan Xterra, which was sold from 1999 to 2015. For those who don't know, Xterra was a respectable off-road dedicated SUV, similar to Bronco Sport, which was an enthusiast favorite but discontinued due to slow sales. 

Delivery Rumors

We believe that the 2021 Bronco might be even more popular than Ford expected, and the 230,000 people who ordered their vehicles are the proof of that claim. Ford knew that the car would be a hit, but now they have the problem with actual deliveries. Some models like First Edition are sold out, and although the first customers will be getting the 2021 Bronco in the Summer and 2021 Bronco Sport already hitting the streets and trails, it is possible that some buyers will wait until 2022 for their cars.

Conservative but anonymous sources from Ford states that only about 1/3 of the people who ordered their cars will be seeing them in 2021. Everybody else will have to wait for a full year in order to take delivery of their 2021 Broncos and Bronco Sports. Are you one of them, and are you worried that the wait will take too long? Let us know in the comments below.

Florida Dealer Wants The 2021 Bronco Sport Back After It Was Sold by Mistake

Yes, mistakes happen to everybody, and Christmas is often the busiest time of the year when everything can happen. For the Ford dealership in Tampa and their customer, Adam Sidoti, last Christmas was pretty eventful. Apparently, on the 22 of December, Mr. Sidoti bought brand new Bronco Sport Badlands and was happy about his purchase when two days later, he received a call from the dealer wanting the vehicle back on Christmas eve. His Bronco Sport was, in fact, a Ford's promotional and pre-production model, which was never intended to be sold.

However, even after receiving the bad news on Christmas, Sidoti decided that he won't want to return his brand-new SUV and directly take the matter with Ford Motor Company. Fortunately, Ford realized that Sidoti bought his car regularly and that the mistake was the dealer's problem and that he has every right to keep his new car and enjoy it.